Jackson Hole Fly Company
Brand, Website, Packaging, Merchandise, Materials, Digital & Print Advertising, Social Media, Photography & Marketing
In the summer of 2019 we were approached by the new ownership of Jackson Cardinal Flies—a wholesale fly fishing manufacturer in business since 1978—to develop and launch a new brand: JHFLYCO. They wanted to expand into the direct-to-consumer market and needed an identity that would appeal to young people just getting interested in fly fishing. We worked with them to develop a dynamic brand system, an e-commerce website, and a powerful marketing program.
The Big
Challenge
Fly fishing is a crowded industry dominated by several large manufacturers and retailers. We worked with Jackson Hole Fly Company to figure out their niche: they design and manufacture all of their own products, and sell directly to their customers through their website. By focusing on direct-to-consumer online sales they were able to reach younger customers and build brand loyalty, allowing them to grow quickly.
Dynamic Brand
Sharp Eye Deer developed a fully dynamic brand for JHFLYCO centered around a stylized jumping trout icon framed by a badge representing fly line. We paired those elements with carefully chosen typography and a robust color palette to create a logo that can be perfectly adjusted for any situation.
Primary Logo
Horizontal Logo
Word Mark
Icon
Color Palette
TYPOGRAPHY
Headline
Subheadline
Body
Shopify Online Store
We built a custom e-commerce store on the Shopify platform for JHFLYCO. Their store remains in the top 5% in traffic of Shopify websites launched the same month and already boasts an email list of over 10,000 subscribers.
“Working with Sharp Eye Deer allows us to grow while keeping our brand front and center.”
-Greg Epstein, owner of JHFLYCO
Digital-First
Marketing Strategy
Modern direct-to-consumer brands are built to be marketed online. Organic website SEO and a consistent social media presence brings new fans to the brand. Highly targeted digital advertising campaigns on Google Ads, Facebook, Instagram, and YouTube fill up the sales funnel and reach customers right when they’re ready to purchase. Extensive email automation allows JHFLYCO to keep in touch with their customers every step of the way.
Magical Photography
JHFLYCO isn’t just selling fly-fishing gear: they’re selling the lifestyle that goes with it. Lazy walks along riverbanks in the summer sun. The subtle weight of the fly line as it billows behind you while you cast. The triumph of catching a trout hiding under a shady stream bank, and the mercy of releasing it again. We source and create photography that immediately makes you want to go fishing.
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