Jackson Hole Trout
Brand, Website, Merchandise & Materials
Fly fishing on the legendary Snake River under the shadow of the Tetons is truly extraordinary. When fishing guide Lucas Donaldson decided to launch his own business he came to us to help make Jackson Hole Trout a reality!
Winding River
Lucas Donaldson grew up in Jackson Hole and has spent his entire life fly fishing in the Tetons. He decided to concentrate his guided fishing trips less on catching fish and more on the entire experience of fly fishing: the enjoyment of being out on the water, the opportunities to learn about the biology and history of the region, and the immediate love that comes with learning a new skill. Jackson Hole Trout needed a friendly and welcoming brand that highlighted their unique approach.
Timeless Brand
We built the Jackson Hole Trout brand around a beautiful mayfly icon, which is a clear fly fishing symbol (without needing to include a fish). The mayfly also hints at their holistic approach to fishing, and their deeper focus on biology and ecology. We paired the icon with calm and welcoming typography, and a color palette inspired by the Snake River's famous cutthroat trout. The end result is a timeless and welcoming brand.
Primary Logo
Horizontal Logo
Word Mark
Icon
Color Palette
Typography
Headline
Subhead
Body
Story-telling Website
We designed the Jackson Hole Trout website to tell the company’s story in a beautiful way: with full screen images, pull quotes, and well-crafted website copy that fires your imagination and makes you want to go fishing. The site is also built to convert viewers into leads via emails and phone calls. They were fully booked the first summer it launched, and have stayed that way since!
“The team at Sharp Eye Deer was a treat to work with.”
-Lucas Donaldson, owner of Jackson Hole Trout
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