Block Real Estate

Brand Strategy & Identity

We jumped at the chance to work with one of Jackson Hole’s top realtors when Ryan Block asked us to help him create a brand for his new company. Real estate is big business in Jackson Hole and he needed a bold & timeless brand that would help him stand out.

Our Big
Challenge

There are hundreds of individual realtors working in Jackson Hole today, and the competition for clients & properties is fierce. Ryan was striking out on his own and launching his own company when he came to us. In such a crowded marketplace its often tough to create something unique that hasn’t been done before, but we felt that Ryan’s strong last name provided some fertile creative ground. We approached his project as a personal brand built around his personality, values, and background.

Stand-out Brand Design

We built the Ryan Block Real Estate brand around a strong “B” icon formed from chunky blocks. We paired the mark with bold typography meant to stand out in a sea of Jackson Hole real estate ads that all look the same. We created a custom woodgrain texture that pairs well with the strong black-and-white primary color palette.